Comparison between email and SMS

Hi, I have read the article below and I would like to share some interesting comparisons between email and sms. As described in the article, the email will give space to the text messages,. Which are faster and easier way of exchanging information. And according to the numbers above, it will be a new way of doing marketing ... Regards, Daniela

1. As few as 20 percent of email messages are opened.
2. Over 95% of text messages are opened.
3. The average time for the recipient to view an email message is 6,4 hours.
4. The average time for the recipient to view a text message is 14 minutes.

Source: http://www.libraryjournal.com/article/CA6698259.html, Marketing Trends To Watch, ByAlison Circle -- Library Journal, 10/1/2009